5 Simple Hacks to Enhance Your Brand’s Social Media Presence

If you’ve been following your favorite brand on social media, that one missing post equals panic. Brands are extremely cautious while engaging with their customers. But, not many know how to keep their place in the saturated market. Showing up every day and posting random hashtags and mentions is going to get you nowhere. You’ll need a solid social media marketing strategy to put yourself out there and be recognized. Whether you’re new to the game or you’ve been doing it wrong this whole time, this blog post will come in handy.

1. Be active and consistent

Sometimes getting out there and speaking your mind does more good to your brand. You might see yourself starting strong but gradually running out of content ideas. In this case, use inspiration from everyday life. Additionally, plan out your content schedule beforehand to avoid last-minute chaos. The trick to being remembered is posting relevant information consistently.

2. Choose the platform wisely

Being on every social media platform is great until you realize there’s no engagement. Facebook is ideal if you’re targeting a larger audience and have diversified content. However, if your brand is more visual, Instagram is a wonderful choice. Whichever medium you choose to work on, always align your content with your brand goals.

3. Include your audience

The audience loves and follows your brand for a reason. The more you make them a part of your social media presence, the more loyal they are. Using polls, trivia, contests, and just any fun activity brings them closer to your brand. Showcasing user-generated content includes your audience in your brand journey and builds trust. Furthermore, it gives them a chance to know your brand in-depth.

4. Throw in your personality

Nobody likes brands that talk like they’ve popped out from an Artificial intelligence lab. Successful brands have never been afraid to be themselves and think of their audience as friends. Whether it’s a weird joke or a fun fact, go ahead and share them. Your audience will thank you for all the great content.

5. Be “Social” with your followers

Paying for followers is a huge ‘no’ if you’re looking to genuinely create a loyal following. Build relationships with your existing audience, even if it means you only have a handful. Tell them how great they are and how your product will solve their real-world problems. Some of the ways you could do this are by – commenting, @ mentioning people, and sharing or liking their content. Furthermore, you could also give them a shoutout for sharing your brand on their social handles.

Final Words

With the growing number of social media platforms, it’s insanely difficult to show up on every domain. That’s why at HOD, we simplify the process for you. This means we will incorporate our unique blueprints to enhance your social media marketing. This way, you increase your brand authority while we engage and entertain your audience.