The Secret To App Downloads

You might feel a huge sense of accomplishment after the release of your app but that’s when the real work actually starts. With more than 2 million apps available on major app stores, brands are constantly in a catfight to get their app noticed by their audience. How do you get your app to reach your target audience in this cut throat competition without breaking the bank? That’s when App Store Optimization comes into play.

The Power of ASO

1. Get found, get known

Don’t let all your efforts go to waste. Your chance of getting your app in front of the right users will be low if you aren’t using the same keyword that your target audience is searching for, or if you choose the wrong category, or if your app description doesn’t explain well what your app does. Everytime your audience searches for a particular keyword related to your app’s genre, your app should pop first. Start optimizing your app with ASO and organically increase your app downloads and engagement.

Did You Know?
Consumers spend an average of 4.2 hours everyday using apps on their devices. (Source)

Downloads without a penny

You can increase your app downloads without spending millions on advertising just to be noticed for a few seconds. The more traffic your app gets on the app store, the higher your conversion rate is and the more organic installs you get. This in turn increases your app’s visibility and there would be higher positive reviews of your app.

Long-lasting first impression

You have roughly 3 seconds to make your first impression on visitors on the app store. The key is to make your app look trustworthy and easy to use. Add demo videos, user reviews, app screenshots and a crisp app description that makes it easy for your audience to understand how your app works.

Easy on the pocket

With ASO, you get to save your advertising and marketing expenses to a great extent. Since ASO focuses on increasing organic downloads, paid media campaigns can be avoided to increase your app’s reach. You can also think of ways to monetize your app to increase your revenues. In app advertising or purchases, subscriptions etc. will help you in earning some extra revenue while also increasing your customer base.

Did You Know?
There are more than 3.48 million apps available on Google Play app store (Source)

Long-term benefits

You might wonder why shouldn’t you go for a method that brings results faster rather than choosing this long run? Pumping your advertising budget after app-release to increase your conversion rate can be a quick-fix to increase your revenue level but it doesn’t help you in the long term. Once the conversion rate slows down, you would be tempted to pump up your advertising budget but that definitely wouldn’t be profitable for your business. ASO brings in consistency and stability when it comes to revenue growth and is the best option if you’re looking for long term beneficiaries.

Want your app up the charts? ASO is undoubtedly the perfect way to boost your app growth and visibility.