7 Silent Website Assassinators

A successful website doesn’t just include a good interface. Faster navigation, lesser load time, high user friendliness etc. are few other factors that are important. Your website’s performance needs to be top-notch to keep your customers coming back. Here’s a list of mistakes that could get your website’s performance tanked.

Mistakes that kill your website’s performance

1. It’s all about choosing a good host

Most people choose an inexpensive hosting provider hoping to cut down on their costs. However, it has it’s own drawbacks. These inexpensive web hosts usually use poor web servers. If your web server’s performance is poor it will take a longer time for the website to respond even for a basic request.

2. Right navigation for every click

Unnecessary redirects and improper navigation can drive away your website visitors. Ensure that your website is a navigable website to increase the time a visitor spends on your website and ultimately reduce your website’s bounce rate.

3. Seamless customer experience all the way

Your audience could try accessing your website from any browser and you need to ensure that you have optimized it for all the browsers or risk poor performance. You need to test your website on multiple browsers before and after your website’s launch to ensure that your customers enjoy a seamless experience.

4. Be accessible anywhere, anytime

Nowadays everyone is using a mobile from a 5 year old child to an 80 year old. When people try accessing your website from their mobiles they might feel frustrated to see uneven layouts, weird navigation or misplaced images etc. and might end up never coming back to your website. With Google’s Mobile Friendly Tool, you can test how easily a website visitor can use your website on a mobile device and improve their experience.

Did You Know
80% of the highly-ranked websites are mobile-friendly (Source)
61% of people will never return to a website that’s not mobile friendly (Source)

5. Goodbye Error 404

It’s definitely frustrating to get “Sorry, page not found” instead of the information that you’ve been looking for when you click on a link. Similarly if this happens with your website, there are high chances of losing potential customers. In case you’ve recently done a website revamp or deleted old images or changed the URL of a product page, then you probably have broken links that you don’t even know about. With websites like Google Search Console you can identify broken links and get them fixed.

6. 1..2..3..Go

If a user clicks through your website and has to wait for an extra few seconds, there are high chances that they might close your website and check some other website that loads faster. Low loading speed is a real killer for websites however load speed can be increased by identifying the root causes for it. Free tools like Page Speed Insights, Test My Site etc. will help you in detecting the loading speed of your website within minutes.

Did You Know
53% of mobile visitors will leave a page if it doesn’t load within 3 seconds (Source)

7. How many plugins is too many?

With plugins you can customize your website to better suit your needs and to serve our audience better. With over 50,000 plugins available on WordPress, it is quite easy to get carried away. But how many plugins is actually too many for a website? The answer to this depends on your site and the hosting provider that you use. The problem with too many plugins is that some can slow down your website.

From consultation to custom development, we help ensure that your website performs well and drives more visitors. Contact us today to find out more about how we can help you build a custom website or revamp the existing one.

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