6 Effective Ways To Grow Your Restaurant Business

People often say that the restaurant industry is the most difficult industry to break into, let alone thrive in. Small business owners already face a tough battle with 50% of businesses failing within the first five years. In such a case, how can you create a long lasting mark on your audience in the middle of this cut-throat competition and stay afloat?

The secret to online success for any business is to create a unique digital marketing strategy that will not only help you flourish, but also help you create a loyal customer base. Here are a few digital marketing strategies for restaurants that will help your business stay on top.

Top 6 Digital Marketing Strategies For Restaurants

1. The magical power of website marketing

When people are tired of cooking, their first move is to look for ordering food online. Studies have proven that a majority of people check the restaurant’s website first before visiting. So, if you wish to be in the good books of your audience, you need to start building the perfect website. Promote your website and gain more website visitors. Keep the content short and crisp and include more pictures. Ensure that you post drool-worthy professional images. Nothing is more attractive than an irresistible plate of food! An ideal website of a restaurant should consist of the following:

• Menu Page listing your delicacies
• Gallery Page showcasing the interior and decor of your restaurant
• Feedback Page with customer’s testimonials
• About Us Page with the history of your restaurant

Did You Know
77% of people check a restaurant’s website before they dine in (Source)

2. Hey Google!

These days when you can’t find a business on Google, it is almost considered non-existent. Creating a Google My Business profile will not only give your restaurant more visibility online but also bring in more customers. You can even add a mobile number to your business profile so that people can make reservations in advance. Your customers can also get the location details and directions easily if they’re looking to visit. Click here to know more about creating a Google My Business profile for your restaurant.

3. Higher visitors online and offline

One of the most important steps in marketing your restaurant online is to perfect your local SEO strategy. SEO is critical to drive organic traffic to your website and thereby drive more people to your restaurant. When someone searches for “Mexican restaurants near me”, ensure that your website is shown in the first page. Keyword friendly blogs help in improving your SEO ranking over the long run.

4. Get ‘liked’ more often

There’s no better way to get people crave for your food than by showing your delicious dishes on social media. With over 3.78 billion active users, social media marketing is something that business owners should not ignore. Not only does it help you build a large following, but it also helps you create a unique brand image. Choose the social media platform with which your audience engages the most and create a strong presence on it.

5. Higher views, higher engagement

Influencer marketing is one of the most effective ways to market your restaurant. Instead of spending all your money on a single campaign, you can choose 3-4 influencers for marketing your restaurant. You can invite food bloggers to taste your food and share their reviews with their audience. Most bloggers don’t just write a review but also make videos on how their overall experience was at the restaurant. This gives you exposure to the influencer’s audience as well and thereby improves your brand awareness. For influencer marketing, coupon codes are one of the best ways to boost and track your campaign’s metrics.

6. Expand beyond the walls of your restaurant

In today’s busy lifestyle, people are pressed for time. With online food ordering apps like Zomato, EatEasy, Talabat etc. people can place their orders online from their favourite restaurants and even track them. In the long run, a seamless food delivery experience will help you build a loyal audience for your brand. Moreover, a physical dine-in can only accommodate a certain number of people. But with online delivery, you are no longer confined to the four walls of your restaurant as you get to reach a larger audience.

Do you need help in boosting your restaurant’s online presence? Click here to know more about what we can do for your business.

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