A Sneak-Peek Into Digital Strategies For The Travel Industry Post-Covid

Covid-19 broke the hearts of millions of globetrotters. Flight bans, excessive checking, and mandatory requirements have kept the travelers locked inside four walls. Nevertheless, times are changing and more travelers are vacationing in their favorite destinations.

Although this is great news for the travel industry, there has been a huge shift in digital marketing strategies. More and more travel brands are taking to different online media channels to showcase their presence and win hearts. Below, we will discuss the changes and the marketing methods that work well post-covid.

Spike in Domestic Travel

As people are ready to resume traveling, most of them feel comfortable going on short trips. For this reason, brands have started to highlight domestic travel in their digital marketing strategy.
They do this through:

• Implementing Local SEO
• Partnering with social media influencers
• Creating hashtags on social media
• Posting consistent pictures and videos in their business account

Higher maintenance of online presence

Post-covid travelers are skeptical about trusting brands. To eliminate doubts and gain their trust, brands aim for a consistent online presence and positive reviews from customers. A lot of them have updated their websites and optimized them to suit the needs of the current travelers.

Deep focus on Metasearch engines

72.5% of travelers use metasearch engines in their search process – Eyefortravel. Search engines like TripAdvisor, Trivago, and more are gaining popularity post-covid. Hence, it’s good to focus on updating your pricing, requesting feedback, and assisting the needs of the travelers. You could use Pay per click advertisements that showcase your brand values and increase conversions.

Rise in OTA

The already popular online travel agencies are gaining momentum post-covid. A lot of brands use this opportunity to highlight their services and gain higher visibility. Additionally, these agencies make the process a whole lot quicker and simpler. They have become the first preference with price comparisons in one place, a 24/7 support team, and more.
Apart from SEO, brands also use influencer marketing to tie in the perks of using these platforms.

Higher-spend on mobile marketing

Mobile travel bookings have seen a drastic increase since the pandemic. Companies are implementing mobile optimization, personalization, and augmented reality. When people land on your website, make sure it’s responsive and user-friendly. On top of that, use mobile SEO to stay ahead of your competitors.

Digital marketing is back in the game and a perfect strategy in place will get the customers coming back for more. These are a few basic changes and strategies that the travel industry will witness post-covid. However, we recommend getting in touch with a digital marketing company in the UAE for a better reach.