Off-Page SEO Techniques for 2022

Whenever you look for something online, how often do you scroll past the first page? Every time a potential customer looks up online for a product or service that your business offers and if your brand’s name doesn’t show up in the first page – you just lost a potential customer or your competitor just gained one. One way to come out of this is to utilize the power of Search Engine Optimization. SEO can be split into On Page SEO Techniques and Off Page SEO Techniques. Off page SEO is extremely important as it helps improve your domain authority and your searching ranking position. If you’re keen on getting noticed by your audience, try out these best off-page SEO techniques for 2022 and boost your brand visibility online.

Quality over quantity

Link building is always about producing quality content rather than quantity. Most business owners tend to forget this minute detail. The best practice when it comes to link building is undoubtedly natural link building. Having natural links is the most safest, fastest and efficient way to promote your blog or business. If you produce quality content people will automatically link to it. In case you’re still in the beginning stages, don’t lose hope and keep putting out content that your audience would love.

Utilizing social bookmarking sites

Social bookmarking sites are one of the best ways to promote your website. Social bookmarking sites are websites where users can share various blog posts, videos, images etc. It is a great way for people to manage, search and store many useful web pages that they would like to share with others or revisit later. Here’s a list of social bookmarking sites that you can check out.

Guest posting is still a thing

In case you’re still wondering whether or not to start with guest blogging, you absolutely should. Any marketer knows that blogging is a great way to attract the right website visitors. By sharing your expertise on other companies’ websites you establish yourself as a leader in your industry and also gain exposure to an entirely new audience. All the more reasons why you should do it, right?

Leverage video marketing

Videos have the potential to sell stories quickly without losing your audience’s attention. It is slowly gaining popularity among brands due to the massive engagement and reach it provides. Include more video content on your social media channels and boost your online presence. For instance, popular video-sharing site Youtube receives almost 30 million visitors per day (Source). You could simply start by posting high-quality videos and including your website’s link in the description and don’t forget to include more keywords to get noticed.

Did You Know?

Videos have the potential to drive upto 157% organic traffic from Search Engine Pages (Source)

Use Google My Business

Google My Business is one of the most underrated online marketing tools for businesses. Create a Google My Business profile and optimize it for best results. It helps in improving your local SEO and shows your website at the top of search results and indirectly helps your website ranking.

We help brands discover their true potential by implementing some of the best On Page and Off Page SEO Techniques for better ranking of websites. Click here to know more about how we can help your business grow.