Attract Customers To Your Supermarket – Must Try Ways

The use of technology in almost every aspect of our life has completely transformed the way we live our lives. It has also altered the way we do shopping. Customers prefer online shopping more due to its convenience. No matter the industry, online presence is no longer just an option. Business owners are also altering their marketing strategies and including digital marketing campaigns to engage better with their audience. If you own a supermarket chain and are looking to explore the digital world, this blog is for you.

Get listed on Google

Google my Business

These days if you can’t find something on Google, it is considered non-existent. No matter the size of your supermarket, you can create a Google My Business profile without spending a penny. The more “searchable” your supermarket is the more your chances of increasing your customer base. Moreover, with a business profile, your audience has easy access to store information like phone number, address, hours of operation, ratings and reviews, etc of your supermarket. Click here to set up your business profile on Google.

High visibility, higher sales

SEO

If a prospective customer looks for a relevant product that your supermarket provides, don’t you want to be on the first search results page? If your supermarket’s name doesn’t pop up in one of those top ten search spots, you just lost a customer. With Search Engine Optimization you can ensure that this doesn’t happen. It helps boost your brand’s visibility online and bring in more website traffic. All you need to do is to regularly update your website content with the most researched keywords and ensure that your website has no flaws. Click here to know more about the mistakes to avoid while managing your supermarket’s website.

Geo-targeting your audience

Location-based targeting

For supermarket chains trying to bring in more footfall, geo-targeting is highly beneficial. For example, if there are 2-3 supermarkets in the same area, with geo-targeting ads you can direct more audience to your store. These targeted advertisements can also be used for giving special discounts or deals to your local customers. These incentives will help drive your sales and also increase your brand awareness.

Grow the “social’ way

Social media marketing

Social media marketing is one of the most effective marketing strategies. When it comes to social media marketing for grocery stores or supermarket chains, maintaining a consistent online presence is crucial. It not only helps improve your supermarket’s reach but also makes it look more trustworthy. The more your customer sees your brand’s presence “online” and offline, the more their brand loyalty increases. Click here to know more about building a good social media presence online for your brand.

Target them in their inbox

Email marketing

Email marketing is a cost-effective online marketing strategy that has a direct impact on your sales. You can easily start by collecting email addresses from your store visitors or through email signups on your website. Create a catchy email template with witty content and start sending emails to your customers. With SendWhizz, you can easily create beautifully designed emails within minutes by choosing from our 100+ in-built templates. You can also provide them with special coupon codes or discounts and encourage them to purchase more from your store.

Let your audience shop from their couch

Smart apps for smarter businesses

Ecommerce apps have become a one-stop solution for customers to easily purchase products from their homes. For a supermarket store, using a mobile app can help generate more leads in a short span of time. Your customers can easily place/cancel orders, make payments and even track their delivery easily. You can even provide your customers with free delivery options to promote more app downloads. Click here to read more about increasing your app downloads without spending a dime.

Technology is evolving every day and so are consumers. So, business owners must keep up with the latest trends and technology to connect with their audience. Digital marketing campaigns help you multiply your sales revenue and reach a wider audience than other channels. Click here to know more about how we can help you explore the digital frontiers.