All about Google Analytics 4 – Migrate now! Sooner the better. Here’s why?!

For as long as we remember, Google Analytics has been in every business used to track website data, visits, sessions, geolocation, demographics, and so on. Over the years, Google Analytics has undergone so many updates and GA4 is no different.

Google introduced GA4 in October 2020 as an updated version of your tried-and-true analytics that came with a handful of significant changes to how we view and report data.

Google has announced that they would completely shut down Universal Analytics on July 1, 2023 – In its place, will be the already available Google Analytics 4, the latest solution.

What is Google Analytics 4?

GA4 is built around event-based measurement, unlike Universal Analytics’s individual user data. Although the foundation of your existing analytics and GA4 is still data collection and measurement, how you view and interact with that data has significantly altered.

Universal Analytics will stop gathering and reporting data as of July, next year. In order to prepare for the move, you should start setting up GA4 so that it has access to useful historical data. But until October 1, 2023, if you have Google Analytics 360, you will get a minor extension.

Do I Need to Switch to Google Analytics 4?

Yes, you need to!

Marketers, stop holding things up any longer. It will happen sooner than you anticipate. The sooner you set it up, the more time you’ll have to get used to its features and interface.

Additionally, you’ll be able to track important KPIs of your organization in the new form and begin gathering historical data. This way, you’ll gain a better understanding of the statistics and actions of your audience.

Furthermore, Google Analytics 4 is the only method to receive a comprehensive view of traffic and performance centered in one location if your ad plan is cross-channel and cross-platform.

What’s New with Google Analytics 4?

• Without changing the on-site code, GA4 will let marketers modify, update, and fine-tune the way events are tracked in their analytics.
• Data Import can now contain a variety of data from sources other than websites, such as apps and social media, all in one property
• Within the UI, cross-domain tracking may be performed without changing any code.
• One of the largest developments in analytics seems to be the “Life Cycle Report,” which emphasizes the user experience. Additionally, “templated reports for eCommerce funnels” offer marketers a way to display and visualize data; this functionality was previously exclusive to Analytics 360 accounts.

Benefits of Google Analytics 4?

Now that you have a basic understanding of Google Analytics 4, let’s discuss some benefits of implementing it.

Google provides it as a tool that can help in enhancing marketing Return on Investment (ROI) over time. According to them, GA4 enables marketers to get privacy-safe, useful data throughout the whole client experience.

• A more complete picture of your full customer life cycle will be shown by GA4. It won’t be necessary for you to rely on paid cross-channel attribution.
• GA4 will connect the data from the app to the website.
• Even if you have gaps in your data, you can still track user data with or without identifiers or cookies (which is excellent because third-party cookies will soon be phased away).
• Since GA4 won’t rely on cookies like Universal Analytics, you’ll be able to get more accurate and precise data.
• It helps you more accurately identify audiences that have a greater likelihood of converting because it is AI-driven.
• As you analyze consumer interactions with your paid advertising, you’ll be able to assess the value of each ad click thanks to new data attribution.
• You’ll be able to learn more about your users’ experiences.

How Do I Get Started with Google Analytics 4?

At HOD, we strive to stay at the forefront of market developments and algorithm improvements.

Over the last year, our team has extensively educated themselves on the benefits of GA4. With great pleasure, we are today announcing our services for this transitory adaptation.

A. Google Analytics 4 Setup:

Our team of experts can help you properly set up and implement your new or existing Google Analytics account.

This includes:

• Tracking IDs
• View & Data Streams
• Event Tracking set-ups, and automation
• User and event data retention
• eCommerce tracking
• Cross-device & cross-platform tracking
• Attribution modeling
• Custom Dimensions and Report set-up and more
• Additional Add Ons Include:
• Enhanced e-commerce tracking
• Google Tag Manager (GTM) Server Setup
• GA4 Web
• GA4 Server Container

You can pick and choose which option best fits your business needs!

B. Installation & Implementation of GA4:

Do you have a website and an app for your company? In this option, we’ll assist you in setting up a GA4 account from scratch so you can start collecting eCommerce data.

C. Google Analytics 4 eCommerce Migration, Setup, and Tracking:

Migration of eCommerce data from Universal Analytics to GA4 is part of this package. Your data will be appropriately exported and migrated into your current GA4 account by our expertise! Additionally, we offer improved eCommerce tracking too.

Contact us to learn more about the new Google Analytics 4 property or to learn more about using data for a professional digital marketing strategy. Fill out the form below or check out our website to see how we boost the revenue of our clients.

Or fill out the form below, and let’s discuss how we can support you with your digital transformation journey!